This project for Sculpt Beauty involved a complete brand creation as they did not have a logo or any branding due to this being a new startup. Sculpt Beauty wanted something classic, yet clean — it needed to appeal to a broad audience and be related to the cosmetic industry. We opted to create a monoline graphic of a woman’s body, which works well with the company name ‘Sculpt’. We paired this graphic with a Serif typeface that has really lovely curvatures that contrast well with the serifs.

For their printed products, such as leaflets, booklets, loyalty cards, vouchers & signage we decided to use our own brand style that we created for Sculpt Beauty. It focuses on soft tones, clear and concise text and subtle graphics to highlight certain keywords and titles.

We have also created some indoor signage for Sculpt Beauty, printed on to clear 5mm Acrylic. These pieces make for really nice features in any indoor environment.